{"id":15750,"date":"2017-11-21T13:52:38","date_gmt":"2017-11-21T12:52:38","guid":{"rendered":"http:\/\/www.botteroskiblog.com\/?p=15750"},"modified":"2020-04-21T11:42:15","modified_gmt":"2020-04-21T09:42:15","slug":"picture-ride-for-the-future","status":"publish","type":"post","link":"https:\/\/www.botteroski.com\/blog\/2017\/11\/21\/picture-ride-for-the-future\/","title":{"rendered":"Picture: ride for the future"},"content":{"rendered":"<p><img class=\"aligncenter size-full wp-image-15758\" src=\"https:\/\/www.botteroski.com\/blog\/wp-content\/uploads\/2017\/11\/Promo-Picture_Sconto20_BannerNewsletter.jpg\" alt=\"Promo-Picture_Sconto20_BannerNewsletter\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/www.botteroski.com\/blog\/wp-content\/uploads\/2017\/11\/Promo-Picture_Sconto20_BannerNewsletter.jpg 1200w, https:\/\/www.botteroski.com\/blog\/wp-content\/uploads\/2017\/11\/Promo-Picture_Sconto20_BannerNewsletter-300x300.jpg 300w, https:\/\/www.botteroski.com\/blog\/wp-content\/uploads\/2017\/11\/Promo-Picture_Sconto20_BannerNewsletter-1024x1024.jpg 1024w, https:\/\/www.botteroski.com\/blog\/wp-content\/uploads\/2017\/11\/Promo-Picture_Sconto20_BannerNewsletter-150x150.jpg 150w, https:\/\/www.botteroski.com\/blog\/wp-content\/uploads\/2017\/11\/Promo-Picture_Sconto20_BannerNewsletter-768x768.jpg 768w, https:\/\/www.botteroski.com\/blog\/wp-content\/uploads\/2017\/11\/Promo-Picture_Sconto20_BannerNewsletter-100x100.jpg 100w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong><a href=\"https:\/\/www.botteroski.com\/it\/280_picture\/s-2\/stagione-inverno_2018\" target=\"_blank\" rel=\"noopener noreferrer\">Picture<\/a><\/strong> \u00e8 il brand, nato nel 2008, che ha come obiettivo principale quello di salvaguardare l&#8217;ambiente. Il motto del marchio, infatti, \u00e8 &#8220;<strong>ride for the future<\/strong>&#8220;: avere una visione globale del ciclo dei prodotti, dal design, dalla scelta delle materie prime fino alla confezione e all\u2019uso del prodotto stesso. Tutto viene riciclato per dargli una seconda vita.<\/p>\n<p>I materiali usati sono principalmente il poliestere riciclcato e il cotone organico, e sono tutti PFC FREE.<\/p>\n<h3>CHE COS\u2019E\u2019 IL PFC?<\/h3>\n<p>PFC o Perfluorocarburi sono un insieme di sostanze chimiche dannose per l\u2019ambiente e per l\u2019uomo, usate dalle industrie tessili durante il processo di trasformazione di un tessuto in abbigliamento tecnico repellente all&#8217;acqua. Col passare degli anni, vari studi e esami le hanno dichiarate cancerogene per l\u2019uomo e pericolose per la natura, motivo per cui Picture Organic Clothing, cos\u00ec come altri grossi marchi di abbigliamento tecnico outdoor, si \u00e8 assunta l\u2019impegno di evitare materiali e tessuti che contengano tali sostanze chimiche, studiando un modo di rendere i suoi prodotti biodegradabili e pi\u00f9 rispettosi nei confronti della salute dell\u2019uomo e dell\u2019ambiente.<br \/>\nL\u2019alternativa utilizzata da Picture per mantenere l\u2019impermeabilit\u00e0 nei suoi prodotti tecnici \u00e8 la sostituzione dei PFC con la tecnologia Teflon Ecolite\u2122, alternativa proveniente da fonte rinnovabile, totalmente inoffensiva per l\u2019uomo e per l\u2019ambiente, e che mantiene le stesse caratteristiche di impermeabilit\u00e0 richieste dagli sportivi.<\/p>\n<p>Scopri di pi\u00f9 in questo video:<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/228348386?title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/228348386\">Picture PFC Free<\/a> from <a href=\"https:\/\/vimeo.com\/pictureorganicclothing\">Picture Organic Clothing<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>Scopri da <a href=\"http:\/\/www.botteroski.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bottero Ski<\/strong><\/a> la selezione di articoli per lo <a href=\"https:\/\/www.botteroski.com\/it\/280_picture\/s-2\/stagione-inverno_2018\" target=\"_blank\" rel=\"noopener noreferrer\">sci freeride e per il tempo libero del marchio Picture<\/a>, e approfitta dell&#8217;incredibile <strong>sconto del 20%<\/strong> dal 22 al 28 novembre!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture \u00e8 il brand, nato nel 2008, che ha come obiettivo principale quello di salvaguardare l&#8217;ambiente. Il motto del marchio, infatti, \u00e8 &#8220;ride for the future&#8220;: avere una visione globale del ciclo dei prodotti, dal design, dalla scelta delle materie prime fino alla confezione e all\u2019uso del prodotto stesso. Tutto viene riciclato per dargli una&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Picture: ride for the future - Bottero Ski Blog<\/title>\n<meta name=\"description\" content=\"Scopri da Bottero Ski la linea eco-compatibile di Picture PFC Free per lo sci freeride e per il tempo libero con lo sconto del 20%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.botteroski.com\/blog\/2017\/11\/21\/picture-ride-for-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Picture: ride for the future - 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